Category Archives: Golf Business Monitor

What can save pollinators in a golf club?

I believe golf courses can provide a quality golfing experience while also serving as urban wildlife conservation areas. The building of beehives and planting wildflowers should not be an issue for a golf club to help saving pollinators. For the same reasons, I welcome such programs as Syngenta’s Operation Pollinator. The post What can save pollinators in a golf club? […]

How Callaway boosted the performance of the new Big Bertha irons?

On the 18th January 2019, Callaway Golf will launch its new Big Bertha irons. The Suspended Energy Core is the engine of the new Big Bertha irons.   The post How Callaway boosted the performance of the new Big Bertha irons? appeared first on Golf Business Monitor.

AIG is the new title sponsor of the Women’s British Open

AIG has just announced that they will be the new title sponsor of the Women’s British Open between 2019 & 2024. For AIG, the Women’s British Open is its first title sponsorship in professional golf. The post AIG is the new title sponsor of the Women’s British Open appeared first on Golf Business Monitor.

Provide authentic golf travel experience or you will lose!

Last month, I had an interesting conversation with Carlos Ferreira, the owner of Tee Times Golf Agency (a leading Portuguese golf travel agency) about the possible new roles of golf travel agencies in the promotion of existing and/or potential golf tourism destinations (e.g. Porto region). The following thoughts came to my mind after our discussion. […]

The Shropshire Golf Centre & the return on customer experience investment

The Shropshire Golf Centre earned a Platinum Medal at the inaugural CEA Customer Experience Awards. Check out how should we measure customer experience! The post The Shropshire Golf Centre & the return on customer experience investment appeared first on Golf Business Monitor.