Not Just Another Wallhanger: PXG Releases Limited Edition Darkness Operator Putter

You can add PXG to the list of brands taking this whole Black Friday thing a little too literally. Just announced is a Limited Edition version of the company’s Operator Putter, and while it may be tempting to throw this one on top an ever-growing pile of paint-driven money grabs, the story here extends beyond […]

Rai leads Hong Kong Open by four after course-record 61

HONG KONG – Aaron Rai shot a course-record 61 to take a four-stroke lead after the second round at the Hong Kong Open on Friday, as his fellow Englishman Tommy Fleetwood moved into contention in the first European Tour event of the 2019 season. Starting at No. 10, Rai – who wears gloves on both […]

11 super-cool items you can buy in the all-new GOLF.com Holiday Shop

Our GOLF.com Holiday shop is filled with loads of fun items for all the golf-loving people in your life. Hurry…quantities are limited, so make sure you act fast! The post 11 super-cool items you can buy in the all-new GOLF.com Holiday Shop appeared first on Golf.

Belgium, South Korea share World Cup lead in Melbourne

MELBOURNE, Australia – Thomas Detry thought the rainy, windy and generally awful conditions were so bad at Metropolitan Golf Club on Friday that they wouldn’t be able to finish the round. When they did, he and Belgium teammate Thomas Pieters were tied for the lead with South Korea at the World Cup of Golf. Pieters […]

Wind, rain, cold dominate Day 2 at the World Cup of Golf

MELBOURNE, Australia (AP) — Ducks waded through standing water on fairways. Some bunkers flooded. Golfers put waterproof winter mittens on between shots. Ah yes. Welcome to the World Cup of Golf on Friday at Metropolitan. If the format was match play, the rain, cold and windy weather would have beaten the golfers, 10 and 8. […]

First Look: Ben Hogan BLACK Equalizer Wedges

I’m not entirely sure when the day after Thanksgiving became known as Black Friday, but today has certainly evolved – or maybe devolved – into a Roman orgy of savings and commerce. There are so many offers, discount codes, and can’t-say-no deals bombarding you that you could literally go broke saving money. The Ben Hogan […]

Understand your golf club’s customers’ journeys!

It was a great pleasure and honour to give a presentation on customer journey mapping in golf clubs at the latest CMAE European Conference on Club Management 2018 in Marbella. In this article, I summarized why & how should you use customer journey mapping, but employee journey mapping as well. The post Understand your golf […]