Golf is a conservative game by nature. It is on the player to stick to the rules and to be honest with himself. Fundamentally, this centuries-old game hasn’t changed very much, but the same can’t be said for golf equipment. Golf has evolved from persimmon heads and hickory shafts, and the volume of innovations in […]

Trade shows are big business, and pretty much every industry has at least one major one. There’s the Consumer Electronics Show, the AHR heating and air-conditioning show, and even ConExpo/ConAgg for concrete, aggregate, and asphalt. And then there’s the PGA Merchandise Show. Air conditioning and asphalt are more important to our everyday lives than golf, […]

In case you missed it, last week Louis Oosthuizen became the first PING staffer to win with the Blueprint Prototype iron in the bag. A good number of PING’s staffers are looking to be next. The Blueprint is already generating plenty of buzz and while on one hand that’s not particularly surprising; it’s certainly unusual […]

We’ve already talked about 2019 being the best year for drivers ever. In addition to Titleist, Wilson, and Srixon who already have their 2019 products on the shelves, we’re expecting new drivers from Callaway, TaylorMade, PING, PXG, and Cobra (the only one in that group that’s already announced it’s new stuff). But it’s not just the […]

It’s damn near 2019. If you’re not using some sort of advanced stat/shot tracking system, you’re doing it wrong. At the very least, you’re doing your game a disservice. You can be sure that PGA Tour Pros and their coaches are heavily leveraging Shotlink data to identify weaknesses in their games. Claude Harmon III asks […]

The more I look into the Korean golf manufacturing market, the less I find. It is unfortunate and perhaps strange, given that Korea is the 3rd largest golf market in the world trailing only the USA and Japan. According to the European Golf Statistics 2017, Europe has an estimated 4.15M registered golfers and nearly 7,000 […]